The buying side of CTC
One traced origin, four ways to buy it.
Cherry Picked is where the coffee Kaffetal Regal gathers in Colombia is bought. Same lots, same Arena score, same EUDR file behind all of it — what changes is how you take delivery, and how much of the chain you want to build with us.
Green or roasted
The same lot, four ways to take delivery. What changes is not the coffee — it is how much of the chain you build with us.
The four programmes
Come in through the one that fits you
Most roasters come in through CaaS when they want supply built around their brand, and through Green when they want to buy lots today. Roast and X open in 2027.
Cherry Picked Green
Cherry Picked Roast
Cherry Picked X
It all starts on the hillside
Before it was a programme, every lot was a farm with a name, an altitude and a coordinate. That is what does not change when you change door.
What all four share
The passport doesn't change with the programme
One originEvery lot comes from the Kaffetal Regal catalogue, registered by the producer who grew it.
One scoreThe grade comes from the Arena: blind cupping before guest Q-Graders, twice a year.
One fileCTC files the EUDR due-diligence statement; its reference travels on every shipment.
One accountThe same login works across the network — no second sign-up per programme.