Cherry Picked Roast · Roasted fulfillment programme
Coming Soon · kickstart 2027
Every lot in the Cherry Picked Green catalog, delivered roast-ready for your shelf: roasted in Europe by the CTC Master Roaster, packed under the label you choose, and carrying the same lot passport — grade, producer and EUDR file included.

Pricing · Rooted in Green
Roast pricing roots in the live Green catalog: the lot's Green price per kilo plus a flat 9.50 €/kg fulfillment fee covering roasting, packing and handling. No hidden margins — when a Green price moves with the harvest, your Roast price moves with it, and the base price is always there in the catalog for you to check.
On top sits a small orchestration honorary that depends on the coffee's grade — it pays for what makes the lot what it is: the Arena grading, the passport, the quality custody along the chain. The per-grade figures are announced with each season's catalog.
Roasting costs mass: green coffee loses about 20% of its weight in the drum. Roast quantities and minimums are quoted in roasted kilos, already adjusted for that loss — batches run in blocks of 100 kg green, roughly 80 kg roasted.
Minimums · In roasted kilos
Quantities in roasted kilos, adjusted at ~20% green-to-roast mass loss.
Your label, our label, or both
The front of the bag is entirely yours: your full label takes the front. Two small seals accompany it — the Master Roaster sticker and the Finca sticker — so the origin story stays visible next to your name.
The front carries a predefined space for your brand inside the Cherry Picked Roast design. The quickest route to a shelf-ready bag that is still recognizably yours.
CTC's house brand — the default when you'd rather not manage a label at all. Retail-ready design with the grade seals built in.
The back label is standard on all three options: lot passport, producer, grade, roast date, EUDR DDS reference and legal print.
Transparency · By design
The roasting partner has no private pipeline: the Master Roaster consumes its green through its own Cherry Picked Green account — same catalog, same prices, same fractions — for transparency and management. What lands in your roasted bag is a lot you can audit yourself, from the Green listing to the cup.
We're building the destination network that makes it possible: the Master Roaster, packing and fulfillment in Europe. Green goes first because its market is the ripest and it carries the volume that breaks container metrics. Nothing is for sale here yet — but the story is worth following, and it starts with the lots already live on Green.